by Carmen Chesson | Jan 17, 2025 | Musings, Uncategorized
Content marketing has always been about cutting through the noise with precision and purpose to establish a personal or business brand’s reputation and authority. We all take on information differently, and currently audiences are busier, more distracted and less...
by Carmen Chesson | Dec 27, 2024 | Musings
Social media and content marketing trends shift constantly, particularly in the coaching and solopreneur arena. Perhaps you’ve noticed this one yourself. The personal struggles, challenges, and vulnerabilities are no longer hidden behind a perfect veneer and instead...
by Carmen Chesson | Nov 17, 2024 | Musings
In the grand laboratory that is our digital age, a new alchemy has materialised. The fusion of human spirit with artificial intelligence. Two elements, distinct yet complementary. On one side, the unbridled power of AI writing – a force of potential, capable of...
by Carmen Chesson | Nov 8, 2024 | Musings
So, you’re writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing...
by Carmen Chesson | Oct 29, 2024 | Musings
Did you know the average person receives 120-140 emails a day? So those meticulously crafted newsletters sit in a subscriber’s inbox competing with an avalanche of messages. Between convincing AI-generated phishing attempts and endless promotional blasts, your...
by Carmen Chesson | Oct 7, 2024 | Musings
I breathed a sigh of relief recently and also felt a tad smug if I’m being totally honest. Anyone who has followed me for a while knows I’ve had a bit to say about the rapid emergence of AI tools, its inherent biases being perpetuated and what it could mean for the...
