by Carmen Chesson | Aug 6, 2024 | Musings, Uncategorized
I was recently connected with a Sydney marketing agency looking for blog writers. Regular, ongoing blog writing!? That’s my jam. Let’s chat stat, I thought. Our initial discussion soon revealed it wasn’t a writing role. At least not according to them. It was...
by Carmen Chesson | Jul 18, 2024 | Musings, Uncategorized
How do we strip away the humanity of those involved in a tragedy? How do we forget our own humanity and turn real people and their suffering into nothing more than content fodder? This week, it looked like this. Several coaches/influencer types I follow weighed in on...
by Carmen Chesson | Jun 3, 2024 | Musings, Uncategorized
You’ve probably heard through friends in business or had quotes yourself about how much copywriting can cost. While we’re not lawyers or neurosurgeons, copywriting is an expertise in itself, and like anything, when you want something done and done well (that you...
by Carmen Chesson | May 26, 2024 | Musings
You’re not for everyone. I’m not for everyone. Our offers, style and approach aren’t for everyone. It’s beautiful and necessary, not something to be at odds over. Many people and things are not meant for us. They’re not intended to be and sometimes never will be, no...
by Carmen Chesson | Apr 11, 2024 | Musings
Carly is the powerhouse behind St. Comunica, a brand and web design studio dedicated to crafting beautiful, high-end, and more accessible designs. Whether you’re a solopreneur starting from scratch or need a website refresh, Carly specialises in guiding online...
by Carmen Chesson | Mar 23, 2024 | Musings
Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy. With so many...
