by Carmen Chesson | Jun 3, 2024 | Musings, Uncategorized
You’ve probably heard through friends in business or had quotes yourself about how much copywriting can cost. While we’re not lawyers or neurosurgeons, copywriting is an expertise in itself, and like anything, when you want something done and done well (that you...
by Carmen Chesson | May 26, 2024 | Musings
You’re not for everyone. I’m not for everyone. Our offers, style and approach aren’t for everyone. It’s beautiful and necessary, not something to be at odds over. Many people and things are not meant for us. They’re not intended to be and sometimes never will be, no...
by Carmen Chesson | Apr 11, 2024 | Musings
Carly is the powerhouse behind St. Comunica, a brand and web design studio dedicated to crafting beautiful, high-end, and more accessible designs. Whether you’re a solopreneur starting from scratch or need a website refresh, Carly specialises in guiding online...
by Carmen Chesson | Mar 23, 2024 | Musings
Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy. With so many...
by Carmen Chesson | Mar 6, 2024 | Musings
I had [someone else] look it over, and she made some changes to make it easier for people to read. She says it’s supposed to be like talking to a 5th grader, came an email from a friend who is starting her own business and wanted me to review some content before...
by Carmen Chesson | Feb 9, 2024 | Musings
What does integrity mean to you? It was a question in an online community I’m part of, and I couldn’t help but join the conversation. I love language exploration and hearing what words mean to others and how they apply them to their lives, as it reveals things about...
