by Carmen Chesson | Apr 20, 2023 | Musings, Uncategorized
It’s not breaking news that social media has changed how we transact information and impacted our brain development, function and cognitive ability, interpersonal skills, empathy capability, and self-esteem, particularly with young people as they rely more on virtual...
by Carmen Chesson | Apr 4, 2023 | Musings
Have you considered using case studies as content? Do you know how? I’ll get to that shortly. The digital marketplace sure is crowded, and that’s great if we don’t let it overwhelm us. It means there is demand. The flip side is that some businesses can get...
by Carmen Chesson | Jan 26, 2023 | Musings
The next generation of AI writing is here, and the content creator world really talking this time. Will it make writers obsolete? Is this the beginning of a sci-fi movie-style takeover of humanity? What does it mean for plagiarism? Much of the discussion leverages the...
by Carmen Chesson | Jan 26, 2023 | Musings
Whether you are a solo or have a team, brand identity work is one of the most essential new business parts to get right before we set out storytelling and selling. Knowing your brand archetype is a beautiful launchpad for creating your brand. Memorable brands know who...
by Carmen Chesson | Jan 26, 2023 | Musings
I’ve previously covered that machines can’t write better than humans, and many copywriters I regard tend to agree. That’s likely of no use to you if you can’t find the words, have a business to run and grow, and are DIY-ing your content. Business growth takes longer...
