by Carmen Chesson | Nov 17, 2024 | Musings
In the grand laboratory that is our digital age, a new alchemy has materialised. The fusion of human spirit with artificial intelligence. Two elements, distinct yet complementary. On one side, the unbridled power of AI writing – a force of potential, capable of...
by Carmen Chesson | Nov 8, 2024 | Musings
So, you’re writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing...
by Carmen Chesson | Oct 29, 2024 | Musings
Did you know the average person receives 120-140 emails a day? So those meticulously crafted newsletters sit in a subscriber’s inbox competing with an avalanche of messages. Between convincing AI-generated phishing attempts and endless promotional blasts, your...
by Carmen Chesson | Oct 7, 2024 | Musings
I breathed a sigh of relief recently and also felt a tad smug if I’m being totally honest. Anyone who has followed me for a while knows I’ve had a bit to say about the rapid emergence of AI tools, its inherent biases being perpetuated and what it could mean for the...
by Carmen Chesson | Aug 6, 2024 | Musings, Uncategorized
I was recently connected with a Sydney marketing agency looking for blog writers. Regular, ongoing blog writing!? That’s my jam. Let’s chat stat, I thought. Our initial discussion soon revealed it wasn’t a writing role. At least not according to them. It was...
