by Carmen Chesson | Jan 26, 2023 | Musings
Whether you are a solo or have a team, brand identity work is one of the most essential new business parts to get right before we set out storytelling and selling. Knowing your brand archetype is a beautiful launchpad for creating your brand. Memorable brands know who...
by Carmen Chesson | Jan 26, 2023 | Musings
I’ve previously covered that machines can’t write better than humans, and many copywriters I regard tend to agree. That’s likely of no use to you if you can’t find the words, have a business to run and grow, and are DIY-ing your content. Business growth takes longer...
