Musings

When I’m not writing for others, I like to share a few words of my own.

Everyone is not your customer

You’re not for everyone. I’m not for everyone. Our offers, style and approach aren’t for everyone. It’s beautiful and necessary, not something to be at odds over. Many people and things are not meant for us. They’re not intended to be and sometimes never will be, no...

In Conversation With Carly Gower: Visionary Web Designer and Brand Strategist

Carly is the powerhouse behind St. Comunica, a brand and web design studio dedicated to crafting beautiful, high-end, and more accessible designs. Whether you're a solopreneur starting from scratch or need a website refresh, Carly specialises in guiding online service...

Who Are Perth’s Best Copywriters?

Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy.⁠ With so many...