When I’m not writing for others, I like to share a few words of my own.
Who Are Perth’s Best Copywriters?
Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy. With so many...
Flesh Out The Flavour. Why Your Readers Deserve A Gourmet Content Experience
I had [someone else] look it over, and she made some changes to make it easier for people to read. She says it's supposed to be like talking to a 5th grader, came an email from a friend who is starting her own business and wanted me to review some content before she...
Integrity Is Not A Marketing Strategy
What does integrity mean to you? It was a question in an online community I’m part of, and I couldn’t help but join the conversation. I love language exploration and hearing what words mean to others and how they apply them to their lives, as it reveals things about...