Musings

When I’m not writing for others, I like to share a few words of my own.

AI Writing: Our human experience is what makes us better

The next generation of AI writing is here, and the content creator world really talking this time. Will it make writers obsolete? Is this the beginning of a sci-fi movie-style takeover of humanity? What does it mean for plagiarism? Much of the discussion leverages the...

Which Brand Archetype are you?

Whether you are a solo or have a team, brand identity work is one of the most essential new business parts to get right before we set out storytelling and selling. Knowing your brand archetype is a beautiful launchpad for creating your brand. Memorable brands know who...

Tending to the creative fire fortifies your expertise

I’ve previously covered that machines can’t write better than humans, and many copywriters I regard tend to agree. That’s likely of no use to you if you can’t find the words, have a business to run and grow, and are DIY-ing your content. Business growth takes longer...