So, you’re writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing is, you still need to understand what makes for great writing (ChatGPTs first output ain’t it), and how to brief (or prompt) the AI tool properly to get great results.
Why Consider an Editor?
Whether you’re a startup crafting your first website or an established service refreshing your communications, you might think AI plus in-house expertise is enough. But when you’re staring down major projects — an entire website refresh, a massive policy document, critical tender response, or annual report — having your team handle everything can be a stretch if there isn’t an experienced writer or editor among them.
While you may think editing is only for novelists and authors, partnering with an editor to review major content before you hit publish or go to print is one of the smartest business investments you can make.
The Editing Services Spectrum
Substantive Editing
Also called structural or content editing, it’s your writing’s architectural blueprint. Structural edits can hurt the ego a bit, but it’s where we work on ensuring form, flow and consistency in language and style to align with your brand and the message’s intention.
- Major structural reorganisation
- Deep content revision
- Flow and logic improvements
- Major rewrites for clarity
- Audience appropriateness
- Developmental suggestions
- Arguments and thesis strength
- Concept explanations
- Research gaps
- Overall copy effectiveness
Copyediting
The quality control before a final proofread. Copyediting arranges consistency while maintaining your distinctive voice. This is a buff and polish of “almost final” copy to arrange accuracy and consistency in style and terminology through:
- Spelling, grammar, punctuation, terminology
- Proper formatting of lists, tables, citations
- Correct basic sentence structure issues
- Fact check
- Enforce style guide requirements
- Review heading hierarchy
- Checks cross-references and links
- Reviews image captions and labels
Proofreading (Verification Editing)
Your final quality check before publishing ensures inclusion of all material elements and catches any final sneaky errors.
- Final typo check
- Last grammar review
- Layout issues
- Spacing consistency
- Page numbers
- Running heads
- Print-ready checks
- Final formatting
- Last visual scan
Reasons an Editor Is A Wise Investment
Whether you’re creating web content, eNews, sales copy, or your brand story, we’re here to revere what works while guiding you through areas that need refinement.
We Bring Fresh Eyes and Deep Insight
When you’re deep in your business across multiple projects, you can lose your objective compass. We’re in the shoes of you and your audience with our fresh perspective; spotting ambiguity and inconsistencies in tone and style you don’t pick up.
We Know the Art of Constructive Guidance
Editing is a collaborative dance. We research your industry, understand your context, and offer thoughtful suggestions that honour your vision while exalting your message. A good editor won’t slash and burn work without substantiated and constructive feedback and direction. As writers, we know what it’s like to hear something isn’t landing. Polishing writing until it shines can feel you’re being dragged through broken glass. It’s character building!
You Maintain Creative Control
We’re passionate co-pilots journeying with you towards excellence, but you’re ultimately the captain. While we provide our expertise, you have the freedom to accept or decline any suggested changes. Every conversation and piece of feedback is an opportunity to enhance your writing skills and maintain a consistent brand voice for future content.
Save Yourself the Post-Publishing Facepalm
Not having a writer or editor in your corner isn’t only typos or wonky grammar. It’s to avoid those “oh fark” moments; discovering the policy document has conflicting statements, the tender response misses crucial requirements, or website pages showing competitor’s information you copied and pasted.
Got an extensive project coming up? Don’t let your brilliant ideas get lost in meh execution. Save yourself the post-publishing cringe and get an editor on your team.